Radio stations meet Portuguese music broadcasting quotas in 2021
ERC has analysed the performance of national, regional and local radio programme services during 2021 with regard to their obligations to comply with the Portuguese music broadcasting quotas laid down by the Radio Law.
The analysis focused on the programme services registered to ERC’s “Radio Portal” platform. The study examined both monthly samples from 130 local radio programme services providing regular reporting, and the monthly monitoring of the southern regional radio programme service (M80) and of five national programme services (Antena 1, Antena 3, Rádio Comercial, Rádio Renascença and RFM).
Investment in Institutional Advertisement increased by EUR 10 million in 2021
In 2021, services under the direct administration by the Portuguese State, public bodies, and national public corporate sector entities reported to ERC, via the Institutional Advertisement Digital Platform, the execution of 93 advertising campaigns totalling EUR 12 507 407,87 million. This represents an increase of almost EUR 10.5 million compared to the figure of EUR 2 031 906,18 million intended for these campaigns in 2020. Television was the most prominent medium.
The funds available for regional and local media reached EUR 3 090 278,51, which corresponds to 25% of the total amount invested in the purchase of advertising spaces. In 2021, there was a seven percentage point decrease in the funds for regional and local media as compared to 2020, despite the overall increase in advertising investment.
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Transparency and targeting of political advertising: ERGA asks for clearer definitions and an unequivocal commitment to coordinated governance
The European Regulators Group for Audiovisual Media Services (ERGA) has published on the 1 st of September its position paper on the proposal for a Regulation on transparency and targeting of political advertising, presented by the European Commission in November 2021.