Institutional Advertisement

In accordance with Article 10(1) and (2) of the Portuguese Law No. 95/2015 of 17 August, ERC has the power to verify the compliance with the reporting and transparency duties governing institutional advertisement campaigns. In particular, ERC supervises the application of the percentages to be allocated to regional and local media in each campaign.

Promoters of institutional advertisement campaigns (i.e. services under the direct administration by the Portuguese State, public bodies, and national public corporate sector entities) must report to ERC the costs of purchasing advertising space within 15 days after the contract via the Institutional Advertisement Digital Platform, as well as to submit the respective supporting documentation.

Following such report, ERC will examine the amount invested in purchasing advertising spaces against the respective supporting documentation. ERC will then make available on its website an up-to-date monthly report on the award and distribution of campaigns. In addition, ERC will prepare an annual report on the degree of compliance with the law, which will also be forwarded to the Portuguese Parliament by the end of the first half of each calendar year. It should also be pointed out that ERC does not have the power to impose penalties, but merely to report the non-compliances to the Court of Auditors.

Answers to frequently asked questions on institutional advertisement are placed here on ERC’s website.

In addition, you can also talk directly to the Supervision Department by calling +351 210 107 000 (Monday to Thursday from 9.30am to 12.30pm | 14.00pm to 17.00pm and Friday 9.30am to 13.00pm) or by email: