Reuters Institute predicts the impact of Artificial Intelligence on the media industry

The Reuters Institute published a report “Journalism, media, and technology trends and predictions 2024” which highlights the significant impact of artificial intelligence (AI) on media companies, particularly on the production and distribution of content.

According to a survey of 314 media leaders from 56 countries, 70% of respondents believe that AI and Generative AI will, on balance, lower trust levels in the news overall.

The report also warns of the need for journalists and news organisations to rethink their role and purpose with some urgency.