Transparency and targeting of political advertising: ERGA asks for clearer definitions and an unequivocal commitment to coordinated governance

The European Regulators Group for Audiovisual Media Services (ERGA) has published on the 1 st of September its position paper on the proposal for a Regulation on transparency and targeting of political advertising, presented by the European Commission in November 2021.

This position paper specifies and reinforces ERGA’s views contained in its statement on the proposal, which was adopted by the group in March 2022. In the position paper, ERGA members reiterate their support for the approach of the European Commission imposing obligations on the whole value chain of political advertising as well as its ambition to ensure fair and transparent campaigns, both online and offline.