About ERC

Investment in Institutional Advertisement increased by EUR 10 million in 2021

In 2021, services under the direct administration by the Portuguese State, public bodies, and national public corporate sector entities reported to ERC, via the Institutional Advertisement Digital Platform, the execution of 93 advertising campaigns totalling EUR 12 507 407,87 million. This represents an increase of almost EUR 10.5 million compared to the figure of EUR 2 031 906,18 million intended for these campaigns in 2020. Television was the most prominent medium.

The funds available for regional and local media reached EUR 3 090 278,51, which corresponds to 25% of the total amount invested in the purchase of advertising spaces. In 2021, there was a seven percentage point decrease in the funds for regional and local media as compared to 2020, despite the overall increase in advertising investment.

ERC invites local authorities and associations to respond to a survey on the local radio stations in Portugal

Up to 16 October, ERC is conducting an online questionnaire survey addressed to local authorities and both public and private sector organisations with greater proximity to their communities with the aim of learning their opinions and needs regarding radio stations transmitting across their territories.

The results of this survey will complement the previous collected data from the questionnaire ERC addressed to both listeners and people not listening to local radio stations. These results will help set the direction for national public policy aiming at the local radio sector.